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The sponsorship of sport events can be considered is an effective marketing tool for companies that it can help to raise the brand awareness and improve the brand image (Bühler & Nufer, ). Commercial sponsorship is one of the most rapidly growing parts of marketing.
sponsorship in sport events as a strategic tool in their marketing program. In order to achieve this purpose, the thesis describes and explains companies objectives with sport sponsorship, the threats.
Feb 07, · 11 Outstanding Dissertation Topics On Sports Marketing Sports marketing is an ever-growing discipline. Considering how culturally important sports are today, knowing how to effectively advertise to fans of all ages is imperative.
It’s a discipline that involves promoting teams, games, and events through seemingly unrelated products. A Selection Of Great Sports Marketing Dissertation Ideas.
Sports Marketing is an enormous industry, generating billions of dollars of revenue each year. The challenge of finding a suitable topic for a dissertation in the subject area is finding one that has real relevance in.
Aus dem Institut für Sportökonomie und Sportmanagement der Deutschen Sporthochschule Köln Geschäftsführender Leiter: Prof. Dr. Christoph Breuer.Download