Another player that has responsibility in exposing children to potentially harmful products toys is the Chinese government. Imagine what went through my mind as a soon-to-be-new-mother already filled with angst. What we learned Mattel dealt with the toy recall crisis precisely the way Coombs recommends companies to deal with image damaging crises.
These stakeholders can have a profound effect on regulation of a company. So, while the implications of any recall may have negative effects on these parties in the short run acting with morality and seeking compliance with regulations and society rules as well as acting when a problem first arrives is the best way to minimize these implications in the long run.
Why do you think so? Who or what do you believe was responsible for the fact that children where exposed to potentially dangerous toys?
The most responsible for this recall is the Mattel Company. Easy enough I thought. In the summer ofMattel suffered a major product recall incident. In addition to adhering to the federal requirements and additional self-imposed safety measures, the toy industry has initiated reassurance testing to affirm the safety of the toys already on the shelves.
The CPSC and the toy industry should be held responsible and held accountable for those that are put in danger by these toys.
In some cases, the lead content was over times the legal limit. And so, a new Fleenor rule was born — all products made in China were not welcomed and banned from our home.
Mattel executives said they did not know if the contract manufacturer substituted paint from a noncertified supplier or if a certified supplier caused the problem.
In other words, the company acknowledged the issues and corrected those by recalling the harmful products and enhancing society as well as forgoing profits by doing so.
Question 4 What do you think is the best way for society to protect children from harmful toys?
Regulating toy safety is not an easy task for the government and will not ensure that all toys will be safe, but, they can minimize the problem. During this crisis, Mattel contacted their chief suppliers and asked them to pull the recalled products from the shelf. Timeline In November ofMattel recalled Polly Pocket sets sold with magnets that posed a threat to children.Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $6.
5 billion, employing approximately 36, people worldwide in 42 countries. Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $ billion, employing approximately 36, people worldwide in 42 countries.
The world's largest toy company, Mattel, Inc., also known as “the world's premiere toy company - today and tomorrow,” designs, manufactures, markets, and distributes a variety of toy products all over the world. Inthe Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China.
In this paper, Mattel’s toy safety behaviors and its social responsibilities are going to be addressed in light of the crisis faced by the company due to the product recall. Free mattel toy safety papers, essays, and research papers.Download