Despite being a popular brand, cosmetics industry has intense competition and hence limited market share 3. In addition, the brand receives a bast amount of the word of mouth endorsements from professional make up artists. Has a workforce of over employees Weaknesses — a.
Their prides itself in creating high quality, fashion forward products that are cruelty free while providing cunsumers with the experience of being attended to by highly trained makeup professionals. Brand penetration is mostly in the cities More essays like this: Since its inception, the company has grown to become a multi-national organization operating in over locations worldwide.
High price limits the target customers b. There is a medium power distance between managers and associates. Mac Cosmetics has a Mac cosmetics analysis marketing opportunities available to them. Endorsed by popular artists in USA d.
Firstly, MAC has the oportunity to create more freestanding stores rather than having a small spot designed for the comany in a larger department. Good quality products e.
Evidence supporting a high power distance is that promotions are based on job performance and not on obedience. Finally, existing programs like their MAC Aids Fund present additional marketing opportunity for their cosmetics company.
Product Line Along with Price: Get Full Essay Get access to this section to get all help you need with your essay and educational issues. In regards to competitive threats, the main threat is in their pricing because their prices are very high.
Their products are unable to reach to the common people unlike Loreal and Revlon whose prices are comparatively cheaper.
So for this reason MAC cosmetics products are largely available to the professional and celebrities only. Only a very few common people can buy it. Ones weakness the company is facing is the pricing of its products. MAC Cosmetics does not have a large amount of weaknesses. Threats that MAC Cosmetics is currently facing are main competitors.
In society today, consumers have become more healthy conscious and MAC has the opportunity to advertise that all.
The organizational design and structure is vertical with a tell pyramid since MAC directors now have to report to Estee Lauder top management. Strong and effective marketing and promotion b. Using this strategy, the company targeted the celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market.
They also have an opportunity for international expansion.
Different versions of product are produced for each country Weaknesses — a. Formed a collaboration with many firms which helped expand in India c. MAC Cosmetics is a world renowned cosmetics company. Despite being a popular brand, cosmetics industry has intense competition and hence limited market share b.
Widely spread distribution network c.A Brand Analysis: M.A.C Cosmetics M.A.C and Social Responsibility Marketing Mix Product Place Price Promotion In Social Media "Vogue, MAC Cosmetics throw star-studded fete for Prabal Gurung".
Free shipping and returns on all orders. Offering more than shades of professional quality makeup must-haves for All Ages, All Races, All Sexes. SWOT Analysis Brand Strengths: MAC Cosmetics is a world renowned cosmetic fresh-air-purifiers.com company’s unique and well known brand image has created a strong celebrity following.
In addition, the brand receives a vast amount of word of mouth endorsements from professional make up artists. Free shipping and returns on all MAC Cosmetics orders. Find the nearest location to you for MAC products and professional makeup services. - MAC Cosmetics "All ages, all races, all sexes, all MAC.
" This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company.
MAC Cosmetics is a world renowned cosmetics company. The company's unique and well known brand image has created a strong celebrity following. In addition, the brand receives a bast amount of the word of mouth endorsements from professional make up artists.Download